(Nigerian is a Beautiful Place) Every society possesses a richly diverse cultural heritage viewed as an asset to the people and which represents a shared identity that binds them together. Stakeholders within the cultural and creative industry exert optimal effort in preserving this heritage and the diverse cultural content within the context of the prevailing political and economic climate. Within the Nigerian context, the cultural and creative industries represent an ever- -expanding complex of different economic sectors. In recent times, there has been an increase in focus on those sectors that have high creative intensity, leading to an urgent need towards achieving an all- -encompassing definition of cultural and creative.